TOYOTA + TED | DISTRACTED MIND
We collaborated with our friends at TED and TOYOTA to craft this narrative and create this animated video that discusses the effects of Inattention Blindness and the illusion of Multitasking on our capacity to drive safely.
CLIPS GALLERY
STILLS GALLERY
CREDITS
CLIENT:
TOYOTA + TED
DIRECTED BY:
Tomato Beach
CREATIVE DIRECTOR:
Kirill Yeretsky
WRITTEN BY:
Kirill Yeretsky
George Zaidan
RESEARCH:
Kirill Yeretsky
George Zaidan
Wing Luo
NARRATOR:
George Zaidan
ART DIRECTOR:
Wing Luo
STORYBOARDS:
Wing Luo
CHARACTER DESIGNS:
Wing Luo
CHARACTER MODELING:
Kirill Yeretsky
ENVIRONMENT MODELING:
Wing Luo
Cyrus Cumming
Cristina Kuong
LIGHTING & SHADING:
Wing Luo
Cristina Kuong
RIGGING:
Wing Luo
Kirill Yeretsky
3D ANIMATION:
Chad Yapyapan
MOTION GRAPHICS
& COMPOSITING:
Cyrus Cumming
Wing Luo
Kirill Yeretsky
MUSIC COMPOSER:
Stephen LaRosa
SOUND DESIGNERS:
Michael Feuser
Andrea Bella
SCIENTIFIC REVIEW:
Prof. Earl K. Miller